HP Launches Innovative Solutions for Retailers

Latest HP technology and service offerings designed to reinvent in-store experiences

The shift to digital is changing the way consumers interact with businesses, and mobile devices alone will influence $1.4 trillion in U.S. sales by 2021[ii]. Retail and hospitality customers are increasingly looking for technology that allows for a more engaging, interactive, and personal experience throughout their stores, which requires sales associates to be equipped with more versatile devices built for both stationary and on-the-go interaction.

“Retailers have a growing need for technology that enables seamless customer engagement, from the moment they arrive to the time they check out,” said Natasja Andringa, Business Unit Manager, Retail Solutions, EMEA, HP Inc. “Drawing on customer insights and our culture of innovation, the new HP Engage lineup and its availability through HP DaaS are designed to deliver the performance, security, and flexibility businesses need to reinvent in-store experiences and provide enhanced customer service.”

Connect with Customers Where It Matters Most

The HP Engage Go Convertible is a flexible solution with an innovative docking design for seamless transitions between fixed and mobile operations to enable rich, secure customer experiences. The HP Engage Go Convertible System features:

Sleek design, seamless mobility that delivers an optimized customer experience for retailers and hospitality associates to check inventory on the fly, complete registrations, and close sales – at the counter or out on the floor.

Customer and business data protection that safeguards customer and business information with a self-healing PC BIOS, new HP Smart Dock tablet-locking experience to help prevent theft from the dock, and two-factor authentication with the optional integrated fingerprint reader or NFC reader[iii].

Durable and fast performance that’s built to last. Powered by Windows 10[iv] and the performance of 7th Gen Intel ® Core™ processors[v], the HP Engage Go Convertible system stands up to demanding retail or hospitality environments and is designed to pass MIL-STD 810G testing[vi]. 

“As a global leader in luxury womenswear, Escada stands for colorful, effortless and contemporary design – offering day and evening wear, as well as fragrances and accessories,” said Klaus Becker, director, Global IT, Escada. “With its sleek design, flexibility and performance, we have chosen the HP Engage Go Convertible solution to empower our associates to provide a more personalized and elite shopping experience to our customers.”

The HP Engage Go Mobile System is the companion device to HP Engage Go Convertible and is available without the dock for mobile operations only. HP Engage Go Mobile delivers the same design, security, and durability features of the convertible system. With up to 13 hours of battery life[vii] and HP Fast Charge to charge 50 percent of the battery in just 30 minutes[viii], HP Engage Go Mobile is built for outstanding on-the-go experiences.

Do More in Store and Beyond

The HP Engage Flex Pro and HP Engage Flex Pro-C are modular system platforms with enhanced security that provide retailers and hospitality operators flexibility to manage their business from the store floor to the back office, with performance capabilities to handle the most demanding environments. The all-new HP Engage Flex Pro-C delivers all the same capabilities as the HP Engage Flex Pro and is 30 percent smaller than the previous generation. The HP Engage Flex Pro and HP Engage Flex Pro-C feature:

Maximum flexibility allowing retailers to configure the perfect solution for point of sale, video surveillance, processing/controlling, or digital signage with flexible connectivity, graphics, networking, and accessory options[ix].

Expandable, long-life performance to tackle every retail and hospitality challenge with Windows 104 and an 8th Gen Intel® Core™ processor5 paired with Intel® Optane™ memory[x]. Adjust capacity with storage options like an Intel® Optane™ SSD, SATA or M.2 – up to five on HP Engage Flex Pro and up to four on HP Engage Flex Pro-C.

Security, manageability and reliability with hardware-enforced self-healing protection from HP Sure Start Gen4[xi]. Manage your system across the OS with HP Manageability Integration Kit[xii], maintain critical OS processes with HP Sure Run[xiii], and restore your image over a network with HP Sure Recover[xiv].

“Retail continues to be revolutionized through IoT technology advancements. The next generation point of sale retail solutions are aiding the retailers to embrace the future now," said Joe Jensen, vice president and general manager, Retail Solutions Division, Intel Corporation. “HP Engage is reinventing retail technology to move the industry and customer experiences into the future.”

Available as a service with HP Device-as-a-Service

HP is extending its Device-as-a-Service (DaaS) offering to HP Engage portfolio products to make it easier for retailers and hospitality customers to acquire, support, and manage the technology they need to drive their business. With HP DaaS, customers get the right devices and lifecycle services to increase efficiency, improve customer experience, and free up IT resources. Businesses also benefit from the analytics and proactive management capabilities of HP DaaS, which provide actionable device health analytics and predictive insights to uncover potential device issues and security risks, so they can be addressed before they impact customer experiences or employee productivity. To learn more about HP Device as a Service plans and capabilities, visit www.hp.com/go/DaaS.

For more information about HP Retail Solutions, visit www.hp.com/go/retail or experience the new retail systems in-person at RetailNOW 2018 at HP’s booth #405 or Equipmag in Paris September 10-12, HP’s booth #M082.


HP Engage Go Convertible and HP Engage Go Mobile are expected to be available in EMEA in August.

HP Engage Flex Pro and HP Engage Flex Pro-C are expected to be available in EMEA in August.


HP Inc. creëert technologie die het leven voor iedereen beter maakt. Altijd en overal. Met ons portfolio van printers, pc's, mobiele apparaten, oplossingen en diensten, creëren wij belevingen die indruk maken.

Meer informatie over HP (NYSE: HPQ) is beschikbaar op www.hp.nl.

Neem bij vragen contact op met:

Herbert Wormgoor, HP +31652494265 Herbert.Wormgoor@HP.com

Stephan van der Niet+31203010980 HPNLPressOffice@Edelman.com


[i]HP DaaS for select HP Engage products currently available in the U.S. only.

[ii]The Forrester Data: Mobile Phone and Tablet Commerce Forecast, 2016 To 2021 (US)

[iii]The Forrester Data: Mobile Phone and Tablet Commerce Forecast, 2016 To 2021 (US)

[iv]Not all features are available in all editions or versions of Windows. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Windows functionality. Windows 10 is automatically updated, which is always enabled. ISP fees may apply, and additional requirements may apply over time for updates. See http://www.windows.com.

[v]Multi-Core is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Intel’s numbering, branding and/or naming is not a measurement of higher performance.

[vi]MIL-STD testing is pending and is not intended to demonstrate fitness for U.S. Department of Defense contract requirements or for military use. Test results are not a guarantee of future performance under these test conditions. Accidental damage requires an optional HP Accidental Damage Protection Care Pack.[vii]Windows 10 MM14 battery life will vary depending on various factors including product model, configuration, loaded applications, features, use, wireless functionality, and power management settings.The maximum capacity of the battery will naturally decrease with time and usage. See www.bapco.com for additional details.

[viii]Recharges the battery up to 50% within 30 minutes when the system is off or in standby mode. Power adapter with a minimum capacity of 65 watts is required. After charging has reached 50% capacity, charging will return to normal. Charging time may vary +/-10% due to System tolerance.

[ix]Sold separately or as configurable add-on features.

[x]Intel® Optane™ memory system acceleration does not replace or increase the DRAM in your system and requires configuration with an optional Intel® Core™ i(5 or 7)+ processor.

[xi]HP Sure Start Gen4 is available on the HP Engage Flex Pro equipped with 8th generation Intel® processors.

[xii]HP Manageability Integration Kit can be downloaded from http://www.hp.com/go/clientmanagement.

[xiii]HP Sure Run is available on the HP Engage Flex Pro equipped with 8th generation Intel® processors.[xiv] HP Sure Recover is available on the HP Engage Flex Pro with 8th generation Intel® processors and requires an open, wired network connection. Not available on platforms with multiple internal storage drives or Intel® Optane™. You must back up important files, data, photos, videos, etc. before using HP Sure Recover to avoid loss of data.

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HP Inc. creëert technologie die het leven voor iedereen beter maakt. Altijd en overal. Met ons portfolio van printers, pc's, mobiele apparaten, oplossingen en diensten, creëren wij belevingen die indruk maken. Meer informatie over HP (NYSE: HPQ) is beschikbaar op www.hp.nl.